Roadside Assistance Add-On: A Lifesaver on the Road

Imagine this: A customer is driving late at night, and their car suddenly breaks down. No mechanic nearby, no garage open, and complete helplessness. This is where the Roadside Assistance (RSA) Add-On comes to the rescue.

For insurance sales professionals, RSA is one of the easiest and most relatable add-ons to pitch—because every driver fears being stranded.

🔎 What is Roadside Assistance (RSA)?

Roadside Assistance is an optional add-on to a motor insurance policy. It provides on-the-spot help to policyholders in case of breakdowns, accidents, or emergencies, ensuring they never feel stranded.

🚗 Key Benefits of RSA Add-On

Towing Facility
- Vehicle towed to the nearest authorized garage after accident or major breakdown.
On-the-Spot Repairs
- Minor mechanical or electrical repairs done immediately to make the vehicle roadworthy.
Battery Jumpstart
- Help if the battery dies unexpectedly.
Flat Tyre Assistance
- Replacement or repair of flat tyres on the spot.
Emergency Fuel Delivery
- Fuel delivered if the vehicle runs out of petrol/diesel.
Lost Key Assistance
- Help in case of misplaced or locked-in car keys.
Emergency Message Relay / Taxi Assistance
- Support in arranging alternate transport or relaying urgent messages.

📊 Example: How RSA Saves the Day

A family is traveling on the highway. The car’s battery dies.
Without RSA → They’re stranded, need to arrange towing at their own cost (₹3,000–₹5,000).
With RSA → Insurer sends a mechanic for a jumpstart, or arranges free towing.

👉 Result: Zero stress + Zero extra cost.

❌ What RSA Doesn’t Cover

Costs of spare parts or consumables (fuel, oil, etc.).
Repairs at unauthorized garages.
Assistance outside policy’s geographical limits.
Repeated breakdowns due to negligence.

💡 Why Agents Should Promote RSA

Emotional Connect – Customers instantly relate to the fear of being stranded.
Affordable Add-On – Low additional premium for high perceived value.
Strong Upsell Opportunity – Works for both new car buyers and used car owners.
Trust Builder – Shows that insurance is more than just paperwork—it’s real-time help.

✅ Conclusion

The Roadside Assistance Add-On transforms an insurance policy into a 24x7 support system. It’s affordable, practical, and offers customers the priceless benefit of peace of mind on every journey.

👉 Sales Pitch Line: “With RSA, help is just a phone call away—day or night, city or highway.”